Starcom MediaVest удостоєно звання
Медіа мережа року на Фестивалі медіа нагород у Валенсії, Іспанія. Нашій мережі вдалось обійти в цій номінації Mindshare та Mediacom. Далі докладніше англійською.
Starcom MediaVest Named Media Agency Network of YearDigitas USA and Microsoft Also Get Top PrizesNEW YORK (AdAge.com) -- Starcom MediaVest was named Media Agency Network of the Year at the inaugural Festival of Media Awards in Valencia, Spain. Digitas USA picked up the Agency Office of the Year prize while Microsoft was named Media Owner of the Year.
Mindshare and Mediacom were the runners up for Media Agency Network of the Year, while PHD Canada and Goodby, Silverstein & Partners were the runners up for Agency Office of the Year.
The People's Award, a unique prize voted for by both the global advertising community and the delegates at the Festival of Media, went to MediaCom India for its work on the India Shaves campaign for the Gillette Mach3 launch.
Sponsored by the Wall Street Journal Europe and hosted by Cream, the People's Award allowed planners and strategists to select their favorite work from all the shortlisted campaigns before the festival delegates voted for the winner from the top five. Runners-up for the People's Award were Enjoy Habbo with Calippo, Calippo, Mindshare, Spain; It's Time to Think about Waste of Drinking Water, MediaCom, Germany, Seven One, Agentur05; Pedigree Adoption Drive, Pedigree, MediaCom, Germany; Sears Back to School 2008, Sears, Media Contacts, USA.
The Festival of Media Awards jury of senior advertisers, media agency bosses and communications experts also singled out nine other campaigns for special recognition, work that deserved to be celebrated but had not won any of the campaign categories, which were announced on Sunday and Monday.
The Creativity Award, sponsored by Euronews, went to MediaCom Israel for Ha'Poalim Wedding Direct; McCann Erickson Macedonia for Check Them; and Digitas USA for Stay Smart America.
The Effectiveness Award, sponsored by Cream, went to OMD UK for Do Us a Flavour; Starcom India for How Rural India Grew to Love Tide and Head & Shoulders; and Starcom MediaVest Group UK for Cadbury Creme Egg Goo.
The Partnership Award, sponsored by Billetts, went to Initiative Colombia for Project Pacifico; Profero for The Sun: Expat; and Naked Communications USA for Proper Attire.
Ann Marie Kerwin, AdAge.com
